BLINK -- Malcolm Gladwell

Little, Brown and Company -- hc
New York -- ©2005 -- 277pp
ISBN: 0-316-17232-4

An account of research in to the idea that first impressions are often more valuable than lengthy study.

This was a fascinating book. For those of us who have often felt that we generally have had a good sense of acknowledging and trusting our first impressions, even when we can't explain why, this book offers credence among it's documentation. The delivery of the information here was smooth and easy to read.

It will still be difficult to convince people that "a hunch" can still be valid when we are conditioned to only accept things with a great deal of introspection and study. But the studies mentioned in this book show that often a hunch is simply our brain reacting much faster than we can comprehend, and that maybe we need to accept that.

A highly recommended read.